Direct Mail

Direct Mail Direct-ion: P.S. Include One

Here’s the last installment in our Direct Mail Direct-ion series! Believe it or not, even something as simple as including a P.S. can drastically increase the response rate from a direct mailing. For starters, a P.S. is another way to solidify that personal connection with a donor that can only come from

Direct Mail Direct-ion: Clear Communication

We know how much you loved our last “Direct Mail Direct-ion” tip all about the difference a colored envelope can make, so here’s our next post in the series! Don’t not make the language simple to understand. We mean, definitely probably don’t make it difficult. We mean— well, I think you get

Direct Mail Direct-ion: Judge a (Letter) By Its Cover

Relying solely on the web for donor interactions can seem like a tempting idea. Social media allows you to reach a potentially worldwide audience, and requires no more than a hashtag or cat GIF to guarantee a response, while email blasts are cheap and easy to send out to thousands.