By Becky Fitzpatrick, Digital Marketing Associate It is crucial in today’s mobile world that your website is fully responsive with an optimized donation page and vibrant home page, but during year-end fundraising these features are absolutely essential. If you find your website isn’t as user-friendly as you’d like, this is
By Becky Fitzpatrick, Digital Marketing Associate There’s a lot more to email fundraising than meets the eye. It’s no longer black and white letters with all text sent out blindly to a list of subscribers. Emails should include a theme, a strong message, and a persuasion technique, and be geared
By Becky Fitzpatrick, Digital Marketing Associate Before we jump into specifics of end-of-year fundraising, it’s crucial to understand the basics of creating a compelling campaign. Here are 5 important campaign parts to plan before getting into the nitty-gritty of email and social media. Set a goal. Figure out what you
By Becky Fitzpatrick, Digital Marketing Associate For most people, December is a month of holiday shopping and scurried tax filing. But if you work for a non-profit, odds are you are busy rolling out your final stages of an end-of-year fundraiser, attending charity events, and monitoring your online presence like
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