Year-End Fundraising

End of Year Fundraising: website maintenance

By Becky Fitzpatrick, Digital Marketing Associate It is crucial in today’s mobile world that your website is fully responsive with an optimized donation page and vibrant home page, but during year-end fundraising these features are absolutely essential. If you find your website isn’t as user-friendly as you’d like, this is

End of Year Fundraising: E-blasts

By Becky Fitzpatrick, Digital Marketing Associate There’s a lot more to email fundraising than meets the eye. It’s no longer black and white letters with all text sent out blindly to a list of subscribers. Emails should include a theme, a strong message, and a persuasion technique, and be geared

End of Year Fundraising: the planning stage

By Becky Fitzpatrick, Digital Marketing Associate Before we jump into specifics of end-of-year fundraising, it’s crucial to understand the basics of creating a compelling campaign. Here are 5 important campaign parts to plan before getting into the nitty-gritty of email and social media. Set a goal. Figure out what you

End of Year Fundraising

By Becky Fitzpatrick, Digital Marketing Associate For most people, December is a month of holiday shopping and scurried tax filing. But if you work for a non-profit, odds are you are busy rolling out your final stages of an end-of-year fundraiser, attending charity events, and monitoring your online presence like