Direct Mail Direct-ion: Clear Communication

What You'll Learn

We know how much you loved our last “Direct Mail Direct-ion” tip all about the difference a colored envelope can make, so here’s our next post in the series!

Don’t not make the language simple to understand. We mean, definitely probably don’t make it difficult. We mean— well, I think you get what we mean. Avoiding needlessly complicated wording in a direct mailing can save you and your donor a lot of grief. Put the “direct” in direct mailing with phrases that get across exactly what you mean to say.

 But be aware of a mistake even more egregious than complex double-talk: misleading or false promises to a donor. If your mailing contains an offer for a free item if the donor contributes fifty dollars to your organization, be careful of how that’s phrased on the envelope. Everyone loves a statement like, “FREE TOTE BAG INSIDE,” but a significantly fewer people enjoy opening the envelope to discover that that “free” tote bag they were promised is only “free” with an $80 donation. That trusted personal relationship that direct mail provides can backfire horribly in cases like this even if your mailing wasn’t intentionally deceptive. The donor will feel tricked or manipulated, and once that trust is gone, it’s difficult to gain back.

About the author
Faircom New York
Whatever you do, we raise the funds to help you do it.

Faircom New York is an award-winning nonprofit marketing agency composed of passionate, humanitarian and fundraising professionals who work with your nonprofit team to raise funds at every donor level and through every channel of giving.

We have specialized teams who work together to produce, coordinate and execute highly integrated fundraising campaigns. In other words, we tailor our fundraising services to meet your unique needs. This is how Faircom New York differs from every other nonprofit marketing agency.

Let's propel your nonprofit organization to new heights

Choose Faircom New York as your nonprofit marketing agency and propel your organization to new heights with our award-winning marketing and fundraising services. We’ll help your nonprofit raise funds online, by mail, via social media, on mobile, peer to peer, or events.

For a FREE overview please reach out today