We’re honored to announce that Faircom New York took home two awards, a Gold and a Bronze, at this year’s 40th Anniversary Marketing Award for Excellence in Innovation (MAXI) Awards!

Faircom New York was awarded a Gold MAXI for our work with the Magdi Yacoub Global Heart Foundation (MYGHF), announcing their new branding through a year-end campaign. This initiative communicated a new name and visual identity to MYGHF constituents for the very first time, combining a stream of cultivations and appeals as a strong multi-part finish to the year.

Four emails were sent including powerful images of MYGHF patients and impact statistics. Each email included in-line donation buttons and a “P.S.” to maximize click-throughs. All appeal emails came from the Foundation’s Executive Director to give them a more personal feel, and the cultivation message came from Prof. Sir Magdi Yacoub, the organization’s founder, to create an even deeper personal connection. All of these emails included MYGHF’s new branding, ensuring they would be recognizable in inboxes and reinforcing their new visual identity.

Faircom New York was also awarded a Bronze MAXI for our work with Inner-City Scholarship Fund on their Prayer Card Appeal. The Prayer Card generated the most revenue out of Inner-City’s campaigns in their 2017 fiscal year and brought in high value donors. Faircom set out to optimize this campaign and refresh the package to increase average gift and leverage that successful direct mail appeal with an integrated email that would help warm up online prospects in the year-end giving season.

This year’s tried-and-true card featured Luke 1:14, which states “And you will have Joy and Gladness.” Catholic language was utilized, since Inner-City donors are very receptive to it. This language was used throughout the letter, including a special teaser on the back of the outer envelope (OE) and a picture of the card on the front to incentivize opens. This campaign tugged on donors’ heartstrings during the Christmas season, and the overall integrated appeal generated $106,929.60. 1x/2x per year donors performed strongly with a response rate of 27.96%, proving that this was a great appeal to include them in.

We are so incredibly grateful for the opportunity to partner with such impactful nonprofits like the Magdi Yacoub Global Heart Foundation and Inner-City Scholarship Fund. If you’d like to know more about these winning campaigns or find out how Faircom New York can help you grow your fundraising program, contact us to set up a time to talk to one of our expert fundraisers.

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How do you manage VUCA in your fundraising plans?

How do you manage VUCA in your fundraising plans?

Volatility, Uncertainty, Complexity and Ambiguity. In this state of extreme, perhaps unprecedented, worldwide VUCA, Faircom New York is assisting our domestic and international clients in planning, budgeting, forecasting and strategizing to navigate a landscape that screams for thinking differently.

5 Resolutions for Fundraising Emails

So you’ve wrapped up the end-of-year fundraising season, said goodbye to 2020, and are back at your desk thinking about your organization’s plans for 2021. Whether or not the past year was as successful as you hoped from a fundraising perspective, now is a great time to do a deep dive into a primary cornerstone of your digital fundraising strategy: your emails.

2020 is the year to ask your donors for gifts of stock!

Whether you’re a small nonprofit new to end-of-year fundraising or the impact of the pandemic has left your organization understaffed and behind in planning, now is a critical time to ramp up your efforts. Half of all nonprofits receive a majority of their annual donations during the last three months of the year – with 31% of those donations happening in December according to Network for Good.