Inner-City Scholarship Fund: Giving Tuesday 2018

Challenge

Inner-City Scholarship Fund (Inner-City) provides families with demonstrable financial needs the opportunity to give their children a quality, values-based K-12 education within the Archdiocese of New York. In 2018, Inner-City set an ambitious goal of $10,000 to be raised during Giving Tuesday and aimed to integrate their online communications across their email and social media channels. Previously, they’ve never utilized a concrete goal especially during such a critical time for charitable giving, and that’s where we stepped in.

Solution

FNY helped Inner-City with copy, design, and deployment of five emails during this important time of year. We utilized urgent and countdown language throughout the design and copy, which included a $10,000 goal thermometer in the fourth email of the series. The design and messaging remained consistent across all channels. 

Results

The campaign surpassed their $10,000 goal in revenue while holding strong KPIs. Inner City’s social media channels helped increase reach and engagement throughout the campaign. 

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