The Drug Policy Alliance: online fundraising campaign


The Drug Policy Alliance (DPA) focuses on promoting drug policies that are grounded in science, compassion, health and human rights. Currently, DPA has a branded monthly program called “The Reformers Club” and obtained over 700 monthly donors in the last 3 years. To continue growing DPA’s Reformers Club, we utilized a $100 matching gift offer for each new monthly donor attained throughout the campaign. ​​


FNY led the strategy, copy and design for email, organic, and paid social media. In conjunction, we ran Facebook ads, which targeted custom CRM audiences and prospect audiences. ​​


The campaign earned more than 30 new monthly donors worth over $6,000-$8,000 a year in revenue while holding strong KPIs, with open-rates and click-rates exceeding industry standards. The average open-rate was a solid 16% and average click-through rate was 1.2%. DPA’s social media channels and Facebook advertising helped increase reach and engagement throughout the campaign.​

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