- Client: The Drug Policy Alliance
The Drug Policy Alliance: online fundraising campaign
Challenge
The Drug Policy Alliance (DPA) focuses on promoting drug policies that are grounded in science, compassion, health and human rights. Currently, DPA has a branded monthly program called “The Reformers Club” and obtained over 700 monthly donors in the last 3 years. To continue growing DPA’s Reformers Club, we utilized a $100 matching gift offer for each new monthly donor attained throughout the campaign.
Solution
FNY led the strategy, copy and design for email, organic, and paid social media. In conjunction, we ran Facebook ads, which targeted custom CRM audiences and prospect audiences.
Results
The campaign earned more than 30 new monthly donors worth over $6,000-$8,000 a year in revenue while holding strong KPIs, with open-rates and click-rates exceeding industry standards. The average open-rate was a solid 16% and average click-through rate was 1.2%. DPA’s social media channels and Facebook advertising helped increase reach and engagement throughout the campaign.
