The Drug Policy Alliance: online fundraising campaign

Challenge

The Drug Policy Alliance (DPA) focuses on promoting drug policies that are grounded in science, compassion, health and human rights. Currently, DPA has a branded monthly program called “The Reformers Club” and obtained over 700 monthly donors in the last 3 years. To continue growing DPA’s Reformers Club, we utilized a $100 matching gift offer for each new monthly donor attained throughout the campaign. ​​

Solution

FNY led the strategy, copy and design for email, organic, and paid social media. In conjunction, we ran Facebook ads, which targeted custom CRM audiences and prospect audiences. ​​

Results

The campaign earned more than 30 new monthly donors worth over $6,000-$8,000 a year in revenue while holding strong KPIs, with open-rates and click-rates exceeding industry standards. The average open-rate was a solid 16% and average click-through rate was 1.2%. DPA’s social media channels and Facebook advertising helped increase reach and engagement throughout the campaign.​

More Case Studies

Arolsen Archives: Brand Awareness Advertising Campaign on Facebook

Digital marketing, Social Media Marketing

MSI United States: Panel Discussion in New York City

Design, Events, In-Person Events, Strategy

Human Rights Watch: Member Card/Monthly Giving Campaign

Copywriting, Design, Digital marketing, Email Marketing, Strategy

Ready to Change
the World Together?