The Lustgarten Foundation (TLF) is the largest private funder of pancreatic cancer research, and raises awareness of pancreatic cancer through local walks, runs, and fundraising events. They have a large database of donors sourced from events, mail appeals, online appeals, and personal solicitations.
It can be challenging to find a package and message that appeals to all these different audiences, but year-end provides the best time to reach out and renew donors. Our goal was to create a unique year-end campaign that would resonate with a large audience, while increasing the number of renewals and overall revenue year-over-year.
We developed a unique package that incorporated the following elements:
The coloring book was an ideal piece to add to this appeal, serving as both a thank you gift to donors, and a reminder of TLF’s mission. Many cancer patients and their families use meditative tools like coloring books during treatment.
Throughout the appeal we highlighted the fact that 100% of donors’ gifts to TLF go directly to pancreatic cancer research. We also included special messaging promoting gifts through donor-advised funds.
The end product was a package that stood out in the mail, provided value to donors, and leveraged several incentives, such as a matching gift challenge, to increase renewal.
TLF’s audiences responded to the campaign better than imagined. When compared to the house renewal campaign one year prior, TLF saw a: