fundraising

The Digital Landscape: What Tools Can Help Your Nonprofit

By Matt Reese, Digital Strategist The digital landscape is murky – each day we hear in equal parts about tomorrow’s hot new social platform and how yesterday’s has already failed; we hear about ad technology and ad blocking technology; and each day more and more Unicorns are springing up. If even

7 Insights on How to Thank Your Donors

By Nikki Morin, Account Director Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could

Digital or Direct Mail? The Constant Battle for Fundraising Professionals

By Ségolène Rabel, Jr. Digital Marketing Strategist Finding the balance between online and offline fundraising can be tricky. Do you invest completely in direct mail, which has proven revenue results but a limited audience and expensive costs? Spend your budget on the less-expensive online channels that have promise, but haven’t shown consistent

2 special events – the American Friends of the Chambon Memorial

[vc_row][vc_column][vc_column_text] By Emily Waugh, Graphic Designer Last week featured two very special events, hosted by the American Friends of the Chambon Memorial and organized by Faircom New York. The Chambon Memorial commemorates one of the greatest stories of citizen bravery and humanitarian compassion from the 20th century. Amidst the prejudice,

Fundraising and Development: The American Model

[vc_row][vc_column][vc_column_text]Our president and founder recently presented a report at the King Baudouin Foundation about critical factors to successful fundraising and development in the US. Year-over-year we are seeing record-breaking fundraising in the US. It’s vital for international nonprofits who are looking to grow their donor base to take steps to enter the US fundraising

5 Tips for Successful Fundraising Emails

By Ségolène Rabel, Jr. Digital Marketing Strategist Email marketing is one of the most important fundraising tools to generate online donations. But with most email users receiving over 30 emails each day, how do you stand out from the crowd and engage with these potential donors? Good news, we’ve got some answers.

Comparing Crowdfunding Platforms

By Becky Fitzpatrick, Digital Marketing Associate Kickstarter Mission: “Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality”. Purpose: Kickstarter focuses on funding creative projects more than generic fundraisers. Launch: 2009 Notes: It’s has been covered on many

5 Tips for Nonprofit Marketing from Jack Sparrow

Written by Becky Fitzpatrick, Digital Marketing Associate This past weekend I was expecting a furniture delivery. As expected, the company provided a vague wait time of 10am-4pm, during which time I could not leave my apartment in case I missed the delivery. So I spent the day thoroughly scrubbing down

What’s Beyonce Got to do With Marketing?

Written by Michelle Le, Senior Account Director Whether you want to admit it or not, there is probably a little piece of you that wishes you were Beyoncé. Whether it’s her hair, looks, style, business savvy or vocal/dancing talent – she pretty much kills it in every avenue of her

How to Fundraise Like a Presidential Candidate

Written By Will McMeans, Jr. Social Media Strategist We’re still a long way away from elections next year, but candidates are already out in full force. Regardless of your opinions of the contenders—or about politics in general—you have to give them this: they are really good at fundraising. During the

Capitalizing on the Hashtag #RoyalBaby

Written by Will McMeans, Jr. Social Media Strategist and Becky Fitzpatrick, Digital Marketing Associate Nonprofits are always looking for new ways to connect with potential donors and raise awareness of their organization. If used correctly, hashtags can be a powerful tool for nonprofits to engage their audiences on Twitter and

Getting Donors to ‘Swipe Right’

Written by Michelle Le, Senior Account Director I recently spent an evening with some friends who are active on various dating sites; a good portion of the night included searching for potential matches. The endeavor was hilarious, entertaining and mind-boggling all at the same time. There were so many people

Welcome to our new client!

With the major rush in Autumn around gala season and end of year fundraising, summertime is when most nonprofits reach out to partners and agencies to begin planning their fundraising year ahead. This summer, we’ve been in touch with many nonprofits in New York City and around the globe, and we’re happy