fundraising

Finding Your Brand Voice

Written by Will McMeans, Jr. Social Media Strategist There’s a lot of pressure to have good digital content—whether on a blog, in an email, or on social media. Many organizations, for-profit and non-profit alike, dive head first into trying to create something for each of these channels. But before you go off

How to Help after Natural Disasters

Written by Becky Fitzpatrick, Digital Marketing Associate When disasters strike, people around the globe want to step up and help. While dropping cash on a plane ticket and flying to the region shows great compassion, many countries only allow certain professional relief aid groups to enter after major disasters. Basically –

The Art of the Reboot

Written by Michelle Le, Senior Account Director It’s exciting news! Our favorite shows like Full House and Coach are coming back to television, and we simply can’t wait to drop the lines “Cut. It. Out” and “Have Mercy” in front of younger generations (without getting confused looks).   Rebooting popular

National Volunteer Week

Written by Becky Fitzpatrick, Digital Marketing Associate Here at FaircomNY, we feel pretty lucky. Everyday, we get to help non-profits across the globe reach their goals and make a positive change for their community. We hear inspiring stories every day about shelters saving abandoned animals, schools providing scholarships to deserving students,

Website Anatomy 101: Your Home Page

Written by Becky Fitzpatrick, Digital Marketing Associate 10 years ago, the Internet reached it’s first 1 billion users. Just 5 years ago, it reached 2 billion. In 2014, it reached 3 billion users worldwide. Today, approximately 3,090,900 people are considered Internet users. That’s 40 percent of the world population. 40

We Judge Books by their Cover (Photos)

Written by Becky Fitzpatrick, Marketing Associate A cover photo is like a cover letter: compelling, creative, and to the point. Social media profiles can make or break an organization. When supporters and fans visit your Facebook page, they want to see a clear logo, catchy posts, and graphic visuals that

5 Lessons for Nonprofits from the Oscar’s Ceremony

Written by Lindsay Long, Account Director As Hollywood celebrated the achievements of its best and brightest on Sunday, we weren’t merely bowled over by amazing performances and haute couture fashions. No, as committed advocates for charitable work, we found ourselves inspired by strong statements for equality and social justice that

The Power of Social Proof

Written by Becky Fitzpatrick, Digital Marketing Associate Fun Fact: Teddy Roosevelt popularized the widespread expression “jump on the bandwagon” in the late 1800s. The common expression was often used to depict a crowd following a politician’s bandwagon through a parade. The concept referred to the act of people following others simply

“On-Line is replacing Direct Mail” is an urban legend

URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA:  On-Line is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes)   Client X has a

A few tweaks to jumpstart your fundraising letter

By Michelle Le, Senior Account Director It’s a new year and with many non-profit organizations sending out renewal letters this time of year, we want to offer some easy tips (that are often forgotten) to help boost your fundraising results. 1. Ask and you shall receive It seems obvious that

End of Year Fundraising: website maintenance

By Becky Fitzpatrick, Digital Marketing Associate It is crucial in today’s mobile world that your website is fully responsive with an optimized donation page and vibrant home page, but during year-end fundraising these features are absolutely essential. If you find your website isn’t as user-friendly as you’d like, this is

End of Year Fundraising: E-blasts

By Becky Fitzpatrick, Digital Marketing Associate There’s a lot more to email fundraising than meets the eye. It’s no longer black and white letters with all text sent out blindly to a list of subscribers. Emails should include a theme, a strong message, and a persuasion technique, and be geared

End of Year Fundraising: the planning stage

By Becky Fitzpatrick, Digital Marketing Associate Before we jump into specifics of end-of-year fundraising, it’s crucial to understand the basics of creating a compelling campaign. Here are 5 important campaign parts to plan before getting into the nitty-gritty of email and social media. Set a goal. Figure out what you