The Art of the Reboot

Blog Post_netflix_banner3

What You'll Learn

Written by Michelle Le, Senior Account Director

It’s exciting news! Our favorite shows like Full House and Coach are coming back to television, and we simply can’t wait to drop the lines “Cut. It. Out” and “Have Mercy” in front of younger generations (without getting confused looks).

have_mercy_jimmy_fallon

 

Rebooting popular television programs and movie franchises is nothing new. As we’ve seen with Batman, X-Men, 90210, and Girl Meets World, when something works, it’s likely going to perform well again.

The same can be said for direct mail. If a particular package works, consider mailing it again. While many groups might worry that donors will remember a specific story or campaign, it’s important to remember that only a small percentage of recipients open direct mail packages. That means there are still a number of donors who have yet to come across the campaign.

tumblr_msehtjoUq91sfken9o1_500

And if a donor has already read the piece, there is a small chance that they’ll remember responding to the package. In fact, they’ll likely give to it! As the famous adage goes “If it ain’t broke, don’t fix it.”

fullhouse

About the author
Faircom New York
Whatever you do, we raise the funds to help you do it.

Faircom New York is a nonprofit marketing agency composed of passionate, humanitarian and fundraising professionals who work with your nonprofit team to raise funds at every donor level and through every channel of giving. We have specialized teams who work together to produce, coordinate and execute highly integrated fundraising campaigns. In other words, we tailor our fundraising services to meet your unique needs. This is how Faircom New York differs from every other nonprofit marketing agency.