Written by Michelle Le, Senior Account Director

It’s exciting news! Our favorite shows like Full House and Coach are coming back to television, and we simply can’t wait to drop the lines “Cut. It. Out” and “Have Mercy” in front of younger generations (without getting confused looks).

Rebooting popular television programs and movie franchises is nothing new. As we’ve seen with Batman, X-Men, 90210, and Girl Meets World, when something works, it’s likely going to perform well again.

The same can be said for direct mail. If a particular package works, consider mailing it again. While many groups might worry that donors will remember a specific story or campaign, it’s important to remember that only a small percentage of recipients open direct mail packages. That means there are still a number of donors who have yet to come across the campaign.

And if a donor has already read the piece, there is a small chance that they’ll remember responding to the package. In fact, they’ll likely give to it! As the famous adage goes “If it ain’t broke, don’t fix it.”