Website Anatomy 101: Your Home Page

Blog Post

What You'll Learn

Written by Becky Fitzpatrick, Digital Marketing Associate

10 years ago, the Internet reached it’s first 1 billion users. Just 5 years ago, it reached 2 billion. In 2014, it reached 3 billion users worldwide. Today, approximately 3,090,900 people are considered Internet users. That’s 40 percent of the world population. 40 percent!

If you own a domain name, you have access to connecting with people in every continent across the globe. When it comes to the anatomy of your website, the home page is without doubt the most important page. It makes the first impression for people landing on your site, so we’ve decided to break down the components your homepage should nail. Below are some examples from websites we designed for the 6 most important parts of your home page.

Who You Are

The most basic point of a homepage is to tell users who you are. Make sure to include some team photos and a clear description of your organization.

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What You Do

Your work needs to be a focal point on the homepage. Make sure first time visitors know exactly what your organization does, and include photos to prove it!

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Your Menu

Your menu shows the other pages of your website, so it’s crucial to make the titles clear and visible. Have a ‘sticky’ header so it follows you down the page as your reader scrolls down. This makes it easier for them to navigate to other pages and donate from anywhere on the homepage.

Screen shot 2015-04-01 at 10.37.20 AMWhy Should People Care

Make your homepage compelling. Be sure to include your mission statement, captivating photos, and interesting facts to show why people should care about your cause.

Screen shot 2015-04-01 at 10.39.50 AMWhat You Want People to Do

There should be a clear call to action on your homepage. Create buttons for supporters to donate, interested fans to sign up for newsletters, and business partners to learn more about your organization.

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Social Media

Social media icons can be on every page of your website, but it’s crucial to have them vividly displayed on the homepage. Many sites choose to include icons at the top nav bar and in the footer to make it easy for users to find the organization on other communication platforms.

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About the author
Faircom New York
Whatever you do, we raise the funds to help you do it.

Faircom New York is an award-winning nonprofit marketing agency composed of passionate, humanitarian and fundraising professionals who work with your nonprofit team to raise funds at every donor level and through every channel of giving.

We have specialized teams who work together to produce, coordinate and execute highly integrated fundraising campaigns. In other words, we tailor our fundraising services to meet your unique needs. This is how Faircom New York differs from every other nonprofit marketing agency.

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