By Ségolène Rabel, Jr. Digital Marketing Strategist

We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from 2015 into topline results and best practices for the next 6 months.

GLOBAL GIVING TRENDS1

While generations are overlapping online and in the mail, there are some distinct channels that still perform higher for certain age-groups.

Print
Preferred Donation Channel by Age Group.

Screen Shot 2016-08-11 at 3.52.41 PM

 TOP CAUSES OF GIVING FOR 20164

To us, they’re all important. But according to a 2016 study, some nonprofit causes are taking the top priority for donors.

graphics-01MONTHS THAT PERFORM THE BEST

It’s really no shock here that December is the highest performing month for fundraising, both online and in the mail. Year-end months can generate 40%- 80% of an organizations total revenue for the year!5

Print
In December, overall + online giving increased from 17% to 19% in 2015 (vs. 2014).

GIVING TUESDAY6

Giving Tuesday has increased in popularity each year. In 2015, it was a big contributor to online revenue.

Screen Shot 2016-08-11 at 3.57.06 PM

INTEGRATED FUNDRAISING

If you’re a Faircom New York client, you hear this all of the time: integrated fundraising is not an option, but a necessity. Across the board, nonprofits that integrate online and offline communications see an increase in donor value and online revenue. Reports for FNY-specific clients have shown donors who give through the mail and receive online communications may choose online as their preferred channel of giving and convert to an online donor, even though they were driven to the site from a direct mail appeal. We even wrote a blog post dedicated to integrating direct mail and email.

Screen Shot 2016-08-04 at 12.27.14 PM

EMAIL8

Again, no surprise that email is the top contributor to online revenue for most nonprofits. This marketing channel has grown significantly and we foresee it continuing on this path.

Screen Shot 2016-08-11 at 2.00.13 PM

Screen Shot 2016-08-04 at 12.30.01 PM

WEBSITE9

In this day and age, nonprofit websites are on-par with some of the most successful brands. A well-designed, easy to navigate and informative website allows supporters and prospects to learn about your organization, engage with your cause, and become a donor.

Screen Shot 2016-08-11 at 2.16.49 PM

SOCIAL MEDIA10

Social media has changed drastically over the past few years, and it’s more important than ever to have a presence on at least one of the main channels. But even more important is keeping your communications consistent and compelling.

Screen Shot 2016-08-11 at 2.19.16 PM

MOBILE11

More and more people use a mobile device to purchase online, go on the Internet and on social media. 93% of donors said they use a smartphone or a tablet in 201512. If your organizations website isn’t mobile friendly, it’s time to think about a redesign.

Screen Shot 2016-08-11 at 2.22.07 PM

1 2016 Global NGO Online Technology Report

* Survey Shows Aging Donors Most Likely to Give Online – Dunham+Company 2016

** Charitable Giving Report 2016 – Blackbaud

2016 Global NGO Online Technology Report

Charitable Giving Report 2016 – Blackbaud

Charitable Giving Report 2016 – Blackbaud

Benchmarks 2016 – M+R

8 Benchmarks 2016 – M+R

Benchmarks 2016 – M+R

10 Dunham+Company Study: Explosive Growth in Donations Via Mobile Devices – Dunham+Company 2016

11 Dunham+Company Study: Explosive Growth in Donations Via Mobile Devices – Dunham+Company 2016

Share on facebook
Share on twitter
Share on linkedin
Share on email
How do you manage VUCA in your fundraising plans?

How do you manage VUCA in your fundraising plans?

Volatility, Uncertainty, Complexity and Ambiguity. In this state of extreme, perhaps unprecedented, worldwide VUCA, Faircom New York is assisting our domestic and international clients in planning, budgeting, forecasting and strategizing to navigate a landscape that screams for thinking differently.

5 Resolutions for Fundraising Emails

So you’ve wrapped up the end-of-year fundraising season, said goodbye to 2020, and are back at your desk thinking about your organization’s plans for 2021. Whether or not the past year was as successful as you hoped from a fundraising perspective, now is a great time to do a deep dive into a primary cornerstone of your digital fundraising strategy: your emails.

2020 is the year to ask your donors for gifts of stock!

Whether you’re a small nonprofit new to end-of-year fundraising or the impact of the pandemic has left your organization understaffed and behind in planning, now is a critical time to ramp up your efforts. Half of all nonprofits receive a majority of their annual donations during the last three months of the year – with 31% of those donations happening in December according to Network for Good.