By Nikki Morin, Account Director

Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could lead to an even larger second gift.

  1. Thank them ASAP

Thank your donors as soon after they’ve made their gift as possible. Your donors have connected with your mission and have followed through with support—make sure they know how much you appreciate this!

  1. Make them feel important

Thank them often! Make your donors feel integral to the organization. You’ll likely send more appeals to these donors—make sure they’re recognized for previous giving and feel like part of the family.

  1. Make it personal

Make sure you’re personalizing thank-you’s with salutations to increase personal connection. And if you have big differences between gift levels, make sure to personalize thank-you’s to donor levels accordingly.

  1. Splurge on handwriting

Test handwriting when thanking your higher dollar donors, you’ll likely see a higher ROI. High dollar donors appreciate details, and will feel appreciated and connected to your organization when they get a personal touch.

  1. Be specific

Did your donor give to your endangered tree frog fund, or designate their gift to the humpback whales? Make sure that you’re thanking your donor for the specific campaign they gave to.

  1. Details, details, details

Accuracy matters. Your donors will appreciate it when their names are spelled correctly, when the date of their gift is right, and when they get the tax information for all of last year’s gifts on time.

  1. Wear your “thank you” on your sleeve

When you’re sending a thank-you in the mail, make sure donors know they aren’t getting ANOTHER appeal right after they made their last gift. The “thank you” should be obvious from the moment they see the envelope.

Looking to build your “thank you” emails? Contact us out for quotes!

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How do you manage VUCA in your fundraising plans?

How do you manage VUCA in your fundraising plans?

Volatility, Uncertainty, Complexity and Ambiguity. In this state of extreme, perhaps unprecedented, worldwide VUCA, Faircom New York is assisting our domestic and international clients in planning, budgeting, forecasting and strategizing to navigate a landscape that screams for thinking differently.

5 Resolutions for Fundraising Emails

So you’ve wrapped up the end-of-year fundraising season, said goodbye to 2020, and are back at your desk thinking about your organization’s plans for 2021. Whether or not the past year was as successful as you hoped from a fundraising perspective, now is a great time to do a deep dive into a primary cornerstone of your digital fundraising strategy: your emails.

2020 is the year to ask your donors for gifts of stock!

Whether you’re a small nonprofit new to end-of-year fundraising or the impact of the pandemic has left your organization understaffed and behind in planning, now is a critical time to ramp up your efforts. Half of all nonprofits receive a majority of their annual donations during the last three months of the year – with 31% of those donations happening in December according to Network for Good.