It’s 4:42 in the afternoon on a Sunday and you’re relaxing at home. Take a look at what tabs you’ve got open: we bet you’ve got your email going, and maybe some headlines from today’s breaking news. You might even be checking out a handy direct mail tip, too. But sandwiched between a summer salad recipe and a social networking site, there might just be another time waster of a tab… an online game.

There was once a time where computer games had a stigma of sorts attached to them, created and marketed toward young kids with flashy colors and sounds or only for adult “gamers.” But in the past 10 years, online games have garnered a widespread appeal to all ages, providing stress relief or a way to pass the time. And since these games have such a wide demographic and are relatively simple to create and share with the world, it doesn’t take much more thought to realize why so many non-profits are promoting donations through the trend.

We’ve gathered three games sponsored by non-profits currently available to play online which exemplify distinctly different approaches to the medium. Check out today’s strategy, and be sure to check back soon for another bit of Creative Campaigning!

1. Give Something, Gain Something:

Probably the oldest and most well-known example of a donation-based computer game, was launched in October 2007 by the World Food Programme. The concept is simple: the player is presented with a series of academic questions ranging from SAT vocab to chemical symbols, and for every correct answer, ten grains of rice are donated to the WFP. And that’s it. No credit card prompts, no newsletter subscriptions, nothing. You don’t even have to give your first name. All that’s required is a desire to learn (and by proxy, the desire to donate) and an internet connection. uses the “click-to-donate” business model, which is exactly what it sounds like. It’s only when you click that the food is donated. But don’t start thinking that this is some kind of charitable exhortation, as if WFP has a stockpile of rice grains that they’ll only stingily ration out if you click on their site, funding for is entirely due to advertisers. So the money that funds the food that’s donated is entirely the money raised from the advertisers on the website, advertisements that only appear after a person has answered a question correctly.

A seemingly free donation prompted by the incentive to increase your smarts seems like the perfect viral combination, and judging by the 10 million and counting meals that have been donated since the website’s creation, isn’t just doing something good, they’re doing something right.

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How do you manage VUCA in your fundraising plans?

How do you manage VUCA in your fundraising plans?

Volatility, Uncertainty, Complexity and Ambiguity. In this state of extreme, perhaps unprecedented, worldwide VUCA, Faircom New York is assisting our domestic and international clients in planning, budgeting, forecasting and strategizing to navigate a landscape that screams for thinking differently.

5 Resolutions for Fundraising Emails

So you’ve wrapped up the end-of-year fundraising season, said goodbye to 2020, and are back at your desk thinking about your organization’s plans for 2021. Whether or not the past year was as successful as you hoped from a fundraising perspective, now is a great time to do a deep dive into a primary cornerstone of your digital fundraising strategy: your emails.

2020 is the year to ask your donors for gifts of stock!

Whether you’re a small nonprofit new to end-of-year fundraising or the impact of the pandemic has left your organization understaffed and behind in planning, now is a critical time to ramp up your efforts. Half of all nonprofits receive a majority of their annual donations during the last three months of the year – with 31% of those donations happening in December according to Network for Good.