By Becky Fitzpatrick, Digital Marketing Associate
For most people, December is a month of holiday shopping and scurried tax filing. But if you work for a non-profit, odds are you are busy rolling out your final stages of an end-of-year fundraiser, attending charity events, and monitoring your online presence like a hawk. At least, that’s the case for those NGOs that got a late start to their end-of-year planning.
Many organizations have caught on that end-of-year fundraisers can raise 40% or more of their individual donations for the whole year. Getting a late start to your planning only decreases these chances, so it’s important to start planning as early as possible to alleviate pressure and last minute problems in December.
That’s why we’re rolling out a stream of posts to help you and your non-profit prepare for the busy season ahead. Get ready for it, because we are sharing it all – from e-blasts to social media to website maintenance – just in time for the holiday season.
There’s no getting around it: December will be a busy month for you. But the earlier you start planning, the more successful your campaign will be, and the less you’ll have to rush around in December. For other posts on end-of-year fundraising, check back each week or subscribe to our blog.
We want to hear from you! If your non-profit has specific questions or ideas for end-of-year fundraising, send us a comment below and we’ll try to include tips in our next post.
Does your non-profit need a push to get your end-of-year fundraising going? FaircomNY offers exclusive one-on-one consulting from our fundraising specialists to help you make it to New Years in one piece. Email us today!