We are honored to announce that Faircom New York took home an award from the 2019 Direct Marketing Fundraisers Association (DMFA) Awards, making this the third year in a row that Faircom New York has been awarded DMFA honors.
The DMFA Awards are hosted each year, with DMFA members showcasing the best direct mail, online, and integrated fundraising campaigns of the year. Winners are evaluated on creative, innovative design and campaign results.
Faircom New York was awarded Runner-Up Best Renewal Direct Mail Campaign for our work with Little Brothers – Friends of the Elderly, Chicago Chapter. Faircom New York has partnered with Little Brothers since 2014, supporting their mission to alleviate loneliness and isolation among Chicago’s elder population.
The award-winning appeal was a Christmas-themed appeal, highlighting the annual holiday parties Little Brothers hosts each year, free of charge to any elder who wishes to attend. The package featured an eye-catching four-color envelope, an emotional testimonial woven into the letter, and a holiday card for respondents to sign and send back that would be passed out to elders at the holiday parties. The campaign garnered an outstanding 15.12% response rate.
We are so proud to partner with Little Brothers, and to help enable their powerful and meaningful work. If you would like to learn more about this winning campaign, or explore how Faircom New York can help you grow your fundraising program, please contact us and we can arrange a time for you to speak with one of our expert fundraisers.
