We’re honored to announce that Faircom New York came home with two awards from the 2018 Direct Marketing Fundraisers Association (DMFA) Awards show last week. The DMFA Awards are hosted each year, with DMFA members showcasing their best direct mail and online fundraising campaigns. Winners are evaluated on creative design and campaign results.
Faircom New York was awarded first prize for a midlevel direct mail fundraising package created for TechnoServe, and second prize for a multichannel campaign produced for National Urban League.
Faircom New York has partnered with TechnoServe since 2015. TechnoServe is dedicated to working with enterprising people in the developing world to build competitive farms, businesses, and industries. The first-place winning creative, a “mid-level summer match and follow up”, offered a unique matching gift challenge where mid-level donors were asked to contribute to a matching gift pool that would be used to inspire other donors to give. The combined gifts of this campaign were then used as a second matching gift in a follow-up campaign to a pool of smaller donors. The package featured profiles of Technoserve’s entrepreneur beneficiaries and was mailed in a large format envelope with a memo style business reply vehicle. Overall revenue beat preceding solicitations to this same segment by 56% and ROI by 114%.
The second place multi-channel winning package, “The State of Black America Report”, featured National Urban League’s centerpiece work of critical research showing how we are progressing, and where we need serious work, in our efforts to achieve equality for African Americans. Faircom New York’s role was to make the piece accessible to donors and the public at large, while raising funds around the annual report and growing their email file. We did so by marketing it in the mail, on a variety of social media platforms, on their website, and through email, with an ROI of $2.32. We are so proud to have partnered with the National Urban League since 2009 to help raise funds and awareness around economic empowerment of minorities living in urban environments.
We’re incredibly proud to be able to work with nonprofits like TechnoServe and the National Urban League who are committed to improving our world and our communities. If you would like to learn more about these packages and or how we could help you grow your fundraising program, Contact us to set up a time to talk to one of our expert fundraisers.