Faircom New York’s newest client, FOUR PAWS International, fights for a world where humans treat animals with respect, empathy and understanding.  Their programs include rescuing animals living in illegal or abusive captivity and providing them with a safe place to live; fighting illegal puppy and kitten trafficking; protesting the fur industry and convincing major brands to cease using fur in their merchandise; advocating for the welfare of animals around the world. 

Our staff members Sally Frank and Diana Lee met with FOUR PAWS international marketing agents and staff to share insights and improve FOUR PAWS’ worldwide fundraising efforts through collaboration.  Part of the meeting included a visit to the FOUR PAWS Bear Sanctuary in Arosa, Switzerland to learn more about how FOUR PAWS rescues and takes care of animals who can no longer survive on their own in the wild. 


Diana, in tan pants (and expecting a baby in September!), right in the middle of the FOUR PAWS agent and staff group in Arosa, Switzerland.

The FOUR PAWS Arosa Sanctuary, set some 2,000 meters high in the snow-capped Alps, is home to 3 beautiful and now very happy bears:  Meimo and Amelia, who were rescued from Albania, had spent 13 years of their lives pent up in tiny cages in a mini zoo near a restaurant.  The owners thankfully handed them to FOUR PAWS voluntarily for their 1,500 mile journey through 5 five countries to their new home. 

Napa had been a circus bear in Serbia, forced to perform for hundreds of people, before his forced retirement which landed him in a tiny cage with no freedom to move.

Now the 3 bears have 7 acres of hilly, fertile land dotted with rocks, surprise treats, pine trees and streams to play, forage, and relax in.

Napa is a bit thin after the winter hibernation. By mid-summer, he’ll be much bigger.
Amelia gave us a sneak peek as she finally came out from behind the trees.

The Sanctuary keeper explained how they are trying to get all three bears inside so that they can do some work on the sanctuary fence.  They have lured them with tons of honey.  But the bears are so delighted to be outside, free, and finding so much food in their habitat, that they have no desire to venture anywhere near an enclosure!

FOUR PAWS has a policy of never letting anyone, even their highly trained animal keepers, touch the bears (unless of course they are sedated for transport or medical intervention). Their sanctuary dwellers are, after all, wild animals. Sally was allowed to touch the symbolic bear on top of Weisshorn, where the bears live.

For Sally and Diana, the visit allowed them to experience first-hand the work of our client.  We at Faircom New York pride ourselves on not only understanding our clients’ missions but experiencing them.  How else can we convince people to open their wallets and support such a variety of incredible work?

Our teams travel throughout Africa, Europe and the US, visiting our clients where they work, hearing first-hand testimonials, and seeing missions in action.  It’s what makes Faircom New York a true extension of your team.

Stay tuned for future updates.

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How do you manage VUCA in your fundraising plans?

How do you manage VUCA in your fundraising plans?

Volatility, Uncertainty, Complexity and Ambiguity. In this state of extreme, perhaps unprecedented, worldwide VUCA, Faircom New York is assisting our domestic and international clients in planning, budgeting, forecasting and strategizing to navigate a landscape that screams for thinking differently.

5 Resolutions for Fundraising Emails

So you’ve wrapped up the end-of-year fundraising season, said goodbye to 2020, and are back at your desk thinking about your organization’s plans for 2021. Whether or not the past year was as successful as you hoped from a fundraising perspective, now is a great time to do a deep dive into a primary cornerstone of your digital fundraising strategy: your emails.

2020 is the year to ask your donors for gifts of stock!

Whether you’re a small nonprofit new to end-of-year fundraising or the impact of the pandemic has left your organization understaffed and behind in planning, now is a critical time to ramp up your efforts. Half of all nonprofits receive a majority of their annual donations during the last three months of the year – with 31% of those donations happening in December according to Network for Good.