Using the ‘5 Ws’ to Elevate Your Fundraising

8sm_blog-850x3541-850x354

What You'll Learn

Corinne Servily, founder and President of Faircom New York, will be speaking at the Robert W. Wilson Summit at the New York Catholic Center on October 16. Corinne will address the importance of segmenting your donors in order to move them up the fundraising pyramid towards the ultimate goal of direct mail: leaving a planned gift. She will talk about what content and messaging should be aimed toward each group, such as current donors, lapsed donors or prospects and the best channels and time of year to reach them. Corinne will cover how to do all this while maintaining a consistent voice.

To view her full presentation, click here.

About the author
Faircom New York
Whatever you do, we raise the funds to help you do it.

Faircom New York is a nonprofit marketing agency composed of passionate, humanitarian and fundraising professionals who work with your nonprofit team to raise funds at every donor level and through every channel of giving. We have specialized teams who work together to produce, coordinate and execute highly integrated fundraising campaigns. In other words, we tailor our fundraising services to meet your unique needs. This is how Faircom New York differs from every other nonprofit marketing agency.