Using the ‘5 Ws’ to Elevate Your Fundraising

Corinne Servily, founder and President of Faircom New York, will be speaking at the Robert W. Wilson Summit at the New York Catholic Center on October 16. Corinne will address the importance of segmenting your donors in order to move them up the fundraising pyramid towards the ultimate goal of direct mail: leaving a planned gift. She will talk about what content and messaging should be aimed toward each group, such as current donors, lapsed donors or prospects and the best channels and time of year to reach them. Corinne will cover how to do all this while maintaining a consistent voice.

To view her full presentation, click here.

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