Written by Michelle Le, Senior Account Director

Whether you want to admit it or not, there is probably a little piece of you that wishes you were Beyoncé. Whether it’s her hair, looks, style, business savvy or vocal/dancing talent – she pretty much kills it in every avenue of her celebrity life.

Since her Destiny’s Child days we’ve been able to watch her rise to stardom, from making it on her own as a solo artist to dropping an album without a single piece of marketing. In fact, she has become such an idol in America and around that world that she doesn’t even need to market herself anymore. It has been over a year since she conducted an interview, but she still managed to land the coveted September Vogue issue and has the fourth highest number of Instagram followers of all time.

So what does all of this mean for Beyoncé and other brands trying to make it big? When I speak to fellow Beyoncé fans, everyone always assumes that we haven’t heard from her because she is busy working on a new album or video. No one considers that she might just be taking some time off. The reason why we’ve made these assumptions: Beyoncé’s convinced her audience that she is a high-achiever (and possible workaholic).

Beyoncé’s legacy goes to show how hard work, determination, creativity, and a strong following online and in-person can make a brand so powerful that they can actually stop, or slow down, their marketing. Obviously, we don’t recommend our clients give up after they’ve hit their target number of donations or goal for followers on social media, but we do acknowledge the benefits of mysteriously laying low or giving your donors/supporters a break from marketing and fundraising promotions. Splitting up fundraising emails with cultivation pieces, going on direct mail hiatus for a month after a particularly large campaign, or letting your ED take a break from interviews during the low fundraising months might actually help keep your unsubscribe and lapsed rates down, and encourage donors to give more when you become active again.

Building a brand so powerful and well known amongst your audience while shying away from the media is a truly difficult task. But, as long as a trusting relationship has been solidified and you’ve offered proof through the years that you are doing good work – even if it’s not on the front page of the news – your supporters will not question what’s going on behind the scenes.

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How do you manage VUCA in your fundraising plans?

How do you manage VUCA in your fundraising plans?

Volatility, Uncertainty, Complexity and Ambiguity. In this state of extreme, perhaps unprecedented, worldwide VUCA, Faircom New York is assisting our domestic and international clients in planning, budgeting, forecasting and strategizing to navigate a landscape that screams for thinking differently.

5 Resolutions for Fundraising Emails

So you’ve wrapped up the end-of-year fundraising season, said goodbye to 2020, and are back at your desk thinking about your organization’s plans for 2021. Whether or not the past year was as successful as you hoped from a fundraising perspective, now is a great time to do a deep dive into a primary cornerstone of your digital fundraising strategy: your emails.

2020 is the year to ask your donors for gifts of stock!

Whether you’re a small nonprofit new to end-of-year fundraising or the impact of the pandemic has left your organization understaffed and behind in planning, now is a critical time to ramp up your efforts. Half of all nonprofits receive a majority of their annual donations during the last three months of the year – with 31% of those donations happening in December according to Network for Good.